What the PHC Does
Educate healthcare marketers about programmatic advertising
Create materials to facilitate the use of programmatic advertising among the healthcare marketing community
Connect constituents all along the healthcare marketing spectrum to create a forum for the exchange of ideas to advance healthcare marketing
Programmatic Health Glossary
Published September 19, 2017, the Glossary defines commonly used terms in programmatic advertising. Each definition is also accompanied by a health-specific example to provide further context for healthcare marketers.